Planext on Salumi&Consumi: Interview with Marco Lotta of Geovita

We are pleased to announce that an interview with Marco Lotta, Sales Director of Geovita, was published in the June issue of Salumi&Consumi magazine. This important Italian publication is a benchmark in the food sector, with a particular focus on trends, innovation, and sustainability, aimed at professionals and companies in the industry.

In the article, Marco Lotta shares Geovita’s vision and the Planext project, highlighting how the company is responding to new market demands with plant-based protein products. Planext aims to combine sustainability, well-being, and taste, bringing to market plant-based foods that offer a more conscious and ethical culinary experience.

Interview Summary

Marco Lotta explained how Geovita, a long-standing reference for cereals, legumes, and rice, has chosen to invest in the plant-based sector with the Planext project. Six innovative new products, including the vegan Strapazzo, have been launched to meet the growing demand for sustainable and healthy options. Lotta emphasized Geovita’s commitment to innovation and sustainability, aiming for a reduced environmental impact and increasingly efficient, modern production.