Planext Shines at Cibus 2024: Great Success and Visitor Interest
The 22nd edition of Cibus, held from 7 to 10 May in Parma, marked a historic record for trade fairs in the food industry in Italy, confirming its position as the reference event for the excellence of Made in Italy. On an exhibition area of 120,000 square metres, divided into 8 pavilions, over 3,000 brands and 2,000 top buyers from Italian large-scale distribution and the main global markets, including the United States, Germany, Spain, France, the United Kingdom, and the Middle East, met to discover the best of the main Italian agrifood sectors: cheeses and dairy products, meats and cold cuts, gastronomy and frozen products, as well as the grocery section with pasta, sweets, preserves, and condiments.
This extraordinary event, made possible by the consolidated collaboration between Fiere di Parma and Federalimentare, saw the participation of Planext, which proudly presented its new brand. Planext’s debut was greeted with enthusiasm by visitors, attracting the attention of buyers and sector operators, who were fascinated by the innovation and quality of the products on offer.
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Planext, synonymous with excellence and innovation in the agri-food sector, stood out among the big names present at Cibus. The new brand represents a significant evolution, with a range of products that combines tradition and innovation, responding to the needs of a market in constant evolution and increasingly attentive to quality and sustainability.
The interest generated by Planext was palpable in the halls of Cibus, with a constant flow of visitors to the stand. International and national buyers showed a keen interest in the products on display, recognising in Planext a promise of quality and innovation capable of competing on global markets.
In conclusion, Cibus 2024 was a memorable event, with Planext making the most of this internationally important platform to launch its brand, winning the hearts of visitors and buyers with its innovative and high-quality offer. This success heralds a bright future for Planext, ready to conquer new markets.
